People equate cars as part of their status. A luxury or exclusive vehicle can quickly make you into a legend for other car fanatics. However, for the vast majority of us who can’t tell the difference between an alternator and a radiator, we just want a reliable set of wheels that will get us safely from point A to point B. Experiencing car troubles will seriously make you want to pull your hair out, which is why it’s so important to do all you can to minimize them as much as possible.

Brand loyalty can either make or break a company. Having a reliable and predictable customer base ensures that organizations are able to plan for the future, introduce new products, and offer additional services. However, sometimes high level executives lose sight of the plot and allow discrimination and high profit expectations to run a business into the ground. Join me as we shine a Historical Spotlight on Cadillac and how Black Americans actually saved it from financial ruin.