My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


Being able to carry a tune is a talent that is often identified at an early age and nurtured throughout life. Legends like Whitney Houston and Mariah Carey have made a living by crooning to audiences worldwide with their pure voices. Having a strong stage presence and a likeable personality helps musicians and artists connect with the very people who consume their art, which can help them stay relevant over time. Join me as we shine a Historical Spotlight on Fantasia, an amazing singer who turned her successful appearance on American Idol into a long-lasting career.