My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


When you’re a child, you naturally gravitate towards certain activities that you find the most interest in. Sometimes it’s reading, sometimes it’s playing a sport, and sometimes it’s more artistic like painting. Having a support system and environment where you can nurture your natural talents and abilities is a blessing that not everyone benefits from but can make a huge impact and influence the trajectory of your life. Join me as we shine a Historical Spotlight on Ludacris, an entertainment legend that has impacted rap, movie, and pop culture while showcasing his unique personality.