My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


Being able to make a living playing the sport you love is something people dream about as little kids. Getting your passions and talents to align with your livelihood is an amazing testament to the amount of hard work, dedication, and perseverance required over time. Many greats have risen in football and some are regarded as the greatest of all time after setting unimaginable records. Join me as we shine a Historical Spotlight on Emmitt Smith, the NFL’s best running back who had a legendary career.