My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


Sometimes, all it takes is one quick encounter to inspire someone. Mentorship and guidance is necessary for everyone, but especially for children and adolescents. During their fundamental years, they are incredibly impressionable and can easily slide into negative habits and crowds. Unfortunately, some decisions made early in life come with long-term consequences. Join me as we shine a Historical Spotlight on the Compton Cowboys, an inspirational equestrian group that is a positive influence on Black American youth in California.