My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


Black Americans have influenced music, fashion, food, and popularized entire cities single handedly. From Flo-Jo’s daring style that made it cool to rock vibrant, long nails to Jim Brown’s athletic skills showcased on the national stage, there have been numerous contributions that have determined what is considered cool in society. Trendsetters and pioneers created entire lanes that have grown into a rich history that continues to influence newcomers even to this day. Join me as we shine a Historical Spotlight on Big Tymer$ and how they influenced a whole genre by popularizing New Orleans hip-hop.