My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


There isn’t a meal in this world that I love more than hot wings with lemon pepper sprinkles from American Deli. For a hot minute, I’d get them every single Friday night and I literally never got tired of eating them. The flavor hits for me and sometimes I straight up crave the spicy, yet tangy taste. Join me as we shine a Historical Spotlight on the origin of hot wings and how it’s a staple in Black culture.