My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


Legends are born every single day. That small inkling of passion that you experience as a kid can grow and morph into otherworldly talent if it’s nurtured. Sometimes it’s a balancing act between chasing your passion and providing stability for yourself and your family, but betting on your skills and work ethic can put you in a position to completely change your life. Join me as we shine a Historical Spotlight on Ben Wallace, one of the NBA’S best defensive players, who had to fight through adversity before he got his shine.