My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


The return of basketball season is exciting for a multitude of reasons that aren’t just limited to the fact that our favorite athletes are back in action. There are soooo many YouTube videos and channels like Nightcap and Dom 2K that discuss the news and results across the league so you can stay updated without having to catch every single game. Their success often depends on having charismatic commentary and personable hosts that can relate to the audience. Join me as we shine a Historical Spotlight on Joe Johnson, one of the best players for the Atlanta Hawks who has entered his commentary era and hit his stride with one of the most well known sports commentary programs.