My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


There’s nothing like the love and friendly rivalry of siblings. Not only do you have a built-in best friend who will always care for you, but you also have someone that will challenge you to be your very best. The bond is even deeper when you’re a twin and there are just some things people outside of the twindom won’t understand. It’s extremely rare for a set of twins to pursue similar aspirations and have both excel. Join me as we shine a historical spotlight on Rondé and Tiki Barber, twin brothers who used their individual strengths to build legacies in the NFL.