My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


Historically, the healthcare system has been a luxury that often skipped Black Americans. From forced hysterectomies to mutilated bodies, we have been the subjects of many inhumane studies, procedures, and experiments that have led to a long-lasting distrust of the medical system. For a majority of us, we like to rely on holistic medicines and look to nature for healing ailments whenever we can. Join me as we shine a Historical Spotlight on Daniel Hale Williams, the Black American doctor who made history as the first surgeon to ever successfully perform open-heart surgery.