My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


In Black culture, there are a few artists, athletes, and entertainers that are loved well into death. Icons like Bernie Mac, Michael Jackson, Prince, Luther Vandross, and others live on in the hearts of those who loved their art. While some stars are bigger than others, legends like Mariah Carey and Aretha Franklin made history as technical artists who can not only command a stage, but also perform a wide vocal range. Join me as we shine a Historical Spotlight on Whitney Houston, America’s Sweetheart who carved her own lane with her powerful voice and made history as a legend.