My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


As we inch closer and closer to the turn of another decade, I love being able to look back on old movies, TV shows, and music because it’s always a nostalgic trip down memory lane. When I was in elementary and middle school, I watched movies like Mean Girls and have seen firsthand how those iconic sayings have been incorporated into pop culture. Similarly, I used to sing songs like Mrs. Officer by Lil Wayne when my mom would pick me up from school and every time I hear it now, I get transported back to those simpler times. Join me as we shine a Historical Spotlight on Chingy, one of my favorite early 2000’s rappers who has maintained his spot in my rotation for the past 20 years.