My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!


We all have our guilty pleasures. Some of us indulge in sugary treats while other people are adrenaline junkies. Instead of doom-scrolling, girlies on BookTok fly through upwards of 10 books per month, while movie buffs rush to see every new release. For me, my binging depends on my mood. There are moments when I feel like catching up on Instagram Reels like it’s a newspaper, while other times, I get the inspiration to drown in trashy reality TV shows. Luckily for me, season 3 of Beauty in Black dropped recently, and boy, do I have thoughts.