Brand loyalty can either make or break a company. Having a reliable and predictable customer base ensures that organizations are able to plan for the future, introduce new products, and offer additional services. However, sometimes high level executives lose sight of the plot and allow discrimination and high profit expectations to run a business into the ground. Join me as we shine a Historical Spotlight on Cadillac and how Black Americans actually saved it from financial ruin.

Starting a business is one sure-fire way of securing economic stability. During Jim Crow, Black Americans were forced to get creative with how they sustained themselves especially since most lucrative jobs were reserved for white workers. They also had to work twice as hard to get half as far since, culturally, they didn’t have the luxury of passing along generational wealth. Join me as we shine a Historical Spotlight on the Burdines Store, a successful Black American owned department store in Miami.