
My name is Jessica Marie Smith, and I founded Adaptive Marketing in June 2020 right when a global pandemic shut down the world. As a fresh college graduate facing an abysmal and unforgiving job market, I had to get creative with how I could use my skills to transition into the new “normal.”
With the help of family and friends (and a naturally helpful disposition), I started offering group training sessions focused on popular streaming platforms including StreamYard, Zoom, Facebook Live, and YouTube Live. I used my skills I learned in college to produce recognition videos, creative banners, and even monthly newsletters. Finally, I’ve developed a few planners aimed specifically to help my clients take their businesses to the next level.
As I continue on this journey of evolving my skills and adding to my repertoire, I hope to incorporate more items in my inventory, expand my customer base, and make connections with new people eager for assistance as I take on new endeavors!
My husband is a bicycle enthusiast. It’s one of his favorite ways to exercise and he’s super knowledgeable about the parts, brands, YouTube content creators, professional cyclists, and racing events. He’s so tapped in that he even has his very own bike trainer so he can simulate riding outside when weather conditions and time commitments aren’t ideal. Join me as we shine a Historical Spotlight on the Black Buffalo soldiers who shared my husband’s passion and biked across America in the late 1800s.
The Civil Rights Movement was a volatile time in American history when the Black American community put foot to pavement to fight for their rights and better treatment. Many lives were lost, including notorious ones like Dr. Martin Luther King, Jr. and Malcolm X, and even regular, everyday people who got caught in the crossfire. Join me as we shine a Historical Spotlight on the Memphis Sanitation Strike, a response to an unfortunate situation that could’ve been completely avoided.
Some voices are so iconic that you can immediately identify them no matter how much time has passed since you last heard them. Legends like Whitney Houston, Luther Vandross, Prince, and others have impacted Black American culture with their distinct voices and timeless songs. Join me as we shine a Historical Spotlight on El DeBarge. another voice that has withstood the test of time.
Freedom for Black American slaves didn’t happen all at once. Despite the Emancipation Proclamation being delivered in January 1893, slavery continued in the Deep South untouched for multiple months and even years later. Slaveowners didn’t willingly give up control and feared that the infrastructure, which heavily relied on manual labor, would collapse. While we’re aware of national celebrations like Juneteenth that have grown in notoriety over the years, join me as we shine a Historical Spotlight on one of the smaller celebrations of freedom local to Tennessee and Kentucky that is still revered today.
For the crazy fanatics out there like me, August is the light at the end of the tunnel before the official start of the next football season. No matter if you’re a lifetime fan of one team or a casual who enjoys the festivities involved with the game, there’s something for everyone! Since I don’t pull for just one team, I don’t have to worry about my mood being wrecked once teams start losing random games they statistically should win. Join me as we shine a Historical Spotlight on the first NFL team to integrate and break the NFL’s color barrier.
The 30 years between 1970 and 2000 saw a range of musicians, artists, and genres develop and rise. From the sparkly outfits of the 70’s disco era to the crooning love ballads of the 90’s, each era had its own icons that are still revered today. Join me as we shine a Historical Spotlight on Angie Stone, the soulful R&B singer who effortlessly influenced the music industry across four decades.
Everyone wants to leave a legacy worth remembering. There are many different ways to measure a successful life like nurturing a big, beautiful family, being a prominent member in society, or even accumulating wealth. While everyone has their own definition of a successful life, certain accomplishments are celebrated by the masses for the cultural impact left on the world. Join me as we shine a Historical Spotlight on George Foreman and the legacy he left on not only the boxing world, but on society as a whole.
Music is a living entity that can embody generations, commemorate legends, and shine a light on political issues of the time. Rappers, artists, and musicians not only make music for entertainment purposes, but also for activism and to push the needle forward on important societal issues. Most artists use their talent, love, and passion to search for fame and glory, but it’s not guaranteed that all will actually achieve unwavering support from fans. Join me as we shine a Historical Spotlight on DMX, the legendary entertainer who created his own distinct sound that continues to be cherished today.
The 4th of July commemorates the signing of the Declaration of Independence which established the United States as a separate country from Great Britain. As we celebrate America’s 249th birthday, it’s important to remember not only the good things of how the nation came together against adversity, but to also acknowledge the negative side that left an entire demographic enslaved, segregated, and unjustly targeted. Join me as we shine a Historical Spotlight on the brave Black Americans who helped build this country into the Land of the Free that it is known as today.
Black Americans are known both domestically and internationally for their fashion style. As a whole, we set trends, validate what’s popping, and define pop culture. Worldwide, there are cultures, societies, and people who try to emulate the natural fly style and grace that many Black Americans embody on a daily basis. We’ve always been the ones making things hot, so join me as we shine a Historical Spotlight on just how blue jeans were created.